Training Successful Sales Processes
A productive bottom line of a business lies in developing successful sales processes. Processes that can only be adopted by training and engagement of a willing workforce. Training sales professionals presents unique challenges in itself, particularly for those on the frontline. In industries like retail, pharmaceuticals, Telecoms, or Automotive, sales professionals are often the first point of contact a consumer will have with the product. So organizations need to balance consistent messaging, accessibility, and flexibility of their sales teams to ensure they are well-equipped to succeed.
The Challenges of Training Sales Teams
With Sales teams operating across multiple locations and schedules, it is hard to ensure everyone receives the same high-quality training. Traditional training in successful sales processes doesn’t encompass geography and calendars. Additionally, it can be hard to find time for learning without disrupting operations or while in remote locations.
Keeping any team member engaged with training is difficult and sales professionals are no different. Since their primary focus is on customers, Sales professionals must absorb as much range in knowledge as possible. They must cover all aspects from product knowledge to customer needs and requirements. It is often hard to retain all this knowledge while on the go or in the process of other tasks. Therefore, it’s necessary to make training interactive, engaging, and memorable.
The Power of Mobile-First Training
To overcome some of these major training challenges, organizations have turned to technology to make training more accessible. A deskless learning platform like Enabley offers a particularly agile solution providing mobile, offline-capable learning and a particularly easy content creation solution. This not only ensures that training is always accessible, wherever your team is, be it at a retail store, a pharmaceutical conference, or even in remote field locations. But the easy, AI-driven content creation feature, also ensures that content is kept fresh and up to date, under even the most vigorous content changes.
Case Study: Chilli Beans
Retail giant Chilli Beans, a Brazilian leader in fashion eyewear and accessories, demonstrates the value of accessible training. By implementing Enabley, the Chilli Beans team was able to increase engagement in training by 300%. They saved 83% of the time spent creating content and saw a huge boost in certificates issued from completing training units. They found integrating engaging video content and interactive modules into daily operations, ensured consistent training and a pick up of sales by hyper-engaged team members. We were so impressed by their figures that we conducted a filmed video that you can see here.
Supera Farma’s Success Story
Moreover, in the pharmaceutical industry, using Enabley, Supera Farma has managed to cut its onboarding time in half. Providing training for field sales reps. most of which have not come from the health field sector, it was critical for them that the system be operational in areas of less connectivity. With the sales teams traveling to rural locations, it was important for them that the team be able to access manuals and knowledge wherever they were.
The platform’s offline capabilities and tailored courses have enabled them to empower their workforce to adapt to evolving customer needs. See more on our youtube channel or via the case study on our website.
All about the Sales
From fashion retail to pharmaceuticals or automotive, training sales professionals with the right tools will transform and enhance performance. With all the challenges faced in providing effective training, Enabley’s mobile-first, deskless approach ensures that even the most dispersed teams stay informed, motivated, and ready to deliver exceptional results.